FirsTrust

Competence Is Our Only Product

Expertise that exists only to serve your interests. No products to sell, no commissions to chase, just a seasoned FinancialTeam focused on your money, your retirement, and your family.

Everyone claims they’re different—who actually is?

Choose wisely with our 8-point Advisor Checklist and ensure your advisor truly serves you.

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Private Family Office Case Study

See how the a sully staffed FinancialTeam can help high-net-worth families independently navigate global investment markets, manage major liquidity events and deploy stewardship to multigenerational wealth.

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Our Roots

Orlando, Florida; summer of 1995. Three successful financial advisors sat in the corner of an Irish pub, quietly lamenting a burden of conscience they could no longer ignore. They made a lot of money. They proudly carried Wall Street business cards. But their paychecks were dependent upon meeting a sales quota - and their investment selections were limited to a menu that accommodated their employer's profit agenda. This was not the kind of "financial advisor" they wanted to be.

That night, they sketched on a cocktail napkin the framework for a True Fiduciary advisory firm. Free from the influence of sales incentives, free from the dictations of Wall Street, and free to serve the client's best interest. That blueprint became FirsTrust.

Picture of the Bar where the founders of FirsTrust created the company.

Why FirsTrust?

At FirsTrust, every client has access to an accomplished FinancialTeam of individual experts in their fields. We’re intentionally small enough to deliver a truly boutique experience, where your advisors know you and your goals, yet large enough to bring together seasoned specialists in financial planning, tax strategy, investments, and trust and estate planning.

Behind the scenes, that team is supported by institutional research, cutting-edge technology, and a disciplined process built to reduce blind spots and avoid mistakes. For you, it means coordinated advice instead of conflicting opinions, clear steps instead of confusion, and a team structured to improve your long-term, after-tax outcomes and protect the people and priorities that matter most.

FirsTrust advisor talking with a client couple.
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The FirsTrust Difference

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Choose a True Fiduciary

In 2024, the securities and investment industry spent $153,075,783 lobbying. Learn how to spot sales-driven advice - and protect your money. (Source)

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