Our Philosophy
Our work with the descendants of Adi Dassler put our philosophy into practice; supporting a complex, once-in-a-lifetime liquidity event with world-class specialists and an independent fin-tech platform to preserve, grow, and transfer multi-generational wealth.
"You need good thinkers around you. Without them, you will go broke."
Case Study: The Adi Dassler Family Office
Large Liquidity Event
After the death of legendary shoemaker Adi Dassler, his family members sold their ownership of Adidas, creating a significant liquidity event and thrusting his heirs into an entirely new industry: managing the family’s wealth.
- Risk management
- Diversification roadmap
- Multi-generation governance
- Variable family time horizons
- Family-office structure
- Liquidity, treasury & cash controls
Building the Family Office
In 2014, the Dassler family enlisted FirsTrust to create a “Family Office” with the investment expertise and independent technologies to acquire best-of-breed investment opportunities from across the globe and manage them from a private platform.
Legacy Stewardship Today
Today, the Adidas legacy wealth is managed for multiple generations of heirs by the Adi Dassler Family Office – engineered by the “good thinkers” at FirsTrust.
We believe these client-first principles should also be available to families that don’t come from world-famous wealth.
Avoid Conflicts of Interest
We believe truly objective financial advice can only come from a Fee-Only professional who doesn’t also promote investments or financial products. This removes a material conflict of interest and keeps your advisor focused on your success, not their next sales commission.
A Reputation of Trust
We believe a trustworthy financial advisor should have a documented history of success, long-term client relationships, and references from CPAs and attorneys who are willing to affirm the advisor’s sound reputation.
Consumer Advocacy
We believe anyone who claims to serve your best interests as a “fiduciary” should protect you from the dangerous potholes on Wall Street and proactively seek cost-effective financial solutions wherever possible.
True Independence
We believe a fiduciary advisor should never be limited to recommending investments that pay his employer a promotional incentive.
A Team of Specialists
We believe nobody is an expert in everything, and a genuine depth of financial expertise can only be provided by a collaborative FinancialTeam of specialists.
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