

- 97%
Client retention rate for calendar year 2025. Calculated as (client households at year end minus new clients acquired during the year) divided by clients at year start. Last updated 2/7/2026.

- Earning trust since
- 1995

- Fee-only. Fiduciary.
- 100%
FirsTrust serves families whose wealth requires more than management. It requires coordination across your investments, tax, and estate, by one team that stays with your family across generations. Independent. Fee-only. Accountable only to you.
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We answer questions like:
Who's coordinating my CPA, attorney, and advisors?
Four Disciplines, One Team
Coordinated wealth management across every discipline your family needs.
Financial Planning
Financial planning at this level is continuous. We model scenarios around your liquidity, concentrated positions, and multigenerational goals, then stress-test them against market shifts, tax law changes, and life transitions. Your investment, tax, and estate decisions execute within that framework, and it adapts as your family's wealth evolves.
Financial Planning
Financial planning at this level is continuous. We model scenarios around your liquidity, concentrated positions, and multigenerational goals, then stress-test them against market shifts, tax law changes, and life transitions. Your investment, tax, and estate decisions execute within that framework, and it adapts as your family's wealth evolves.

FirsTrust served as independent advisors to the Dassler family, founders of Adidas. We are not affiliated with the publicly traded company, Adidas, Adidas AG or its subsidiaries.
Designing a Multigenerational Family Office
In 2014, the Dassler family chose FirsTrust to build a private Family Office with global investment access and independent oversight. The Adidas legacy wealth for three generations was later managed through the Adi Dassler Family Office, engineered by the “good thinkers” at FirsTrust.
If your wealth has outgrown ordinary advice, we should talk.
Insights
From our team and the institutional leaders we sit across from


Strategic Tax Planning Before the Business Sale
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The PE Guy, Unfiltered (Mostly) on the Investors First Podcast
Learn More: The PE Guy, Unfiltered (Mostly) on the Investors First Podcast



