Buyer Beware


Did you get good advice or just a good sales pitch?

 

final

The vast majority of today's "fiduciary" advisors are also licensed

to receive financial incentives for promoting certain investments.

____________________________________________________________________________________________

Why is it legal for fee-paid financial advisors to profit from the advice they give? 

Great question. It's a direct conflict of interest but the current law permits it. And, believe it or not, their fiduciary duty to serve your "best interest" simply requires this conflict to be disclosed - not eliminated. 

What can we do about it?

First and foremost, we lead by example: voluntarily refusing to hold broker sales licenses and operating at all times under the Fee-Only Fiduciary Oath as Members of The National Association of Personal Financial Planners (NAPFA).

Additionally, we've taken our advocacy for consumer fairness to Washington D.C., lobbied members of Congress, and protested to SEC commissioners on behalf of The Institute for the Fiduciary Standard.

What can you do about it?

Don't be misled by clever semantics. Before you decide to work with any financial company, read their compensation disclosure to understand all the different ways they profit from your investment choices . (Here's ours).

 

"TRUE" FIDUCIARY ADVISOR WILL NEVER HAVE A SALES AGENDA.

 

Objectivity + Independence + Expertise

Insist upon all three!

 

OBJECTIVITY: If you want financial advice that is never influenced by sales incentives, choose a Fee-Only advisor - who doesn't hold any brokerage sales licenses.

INDEPENDENCE: If you want investment choices that aren't dictated by a company profit agenda, choose a company that doesn't profit from your investment choices.

EXPERTISE: If you want financial expertise, choose an actual financial expert.

adviserinfo.sec.gov
____________________________________________________________________________________

 

Trust... but verify with your Personal Financial Website

Constantly updated values of everything you own with interactive tools to monitor cash flows, analyze progress and collaborate with your advisor(s) - plus a secured, private document vault for everything you (and your heirs) may need to access instantly, from an internet connection anywhere in the world- 24/7.

 

emoney tech

 

logo

 

(386) 788-3737

Daytona Beach    Orlando    Tampa    Sarasota    West Palm    Boca Raton